ARTIFACTS
1. Brand
2. Collateral
IDENTITY
GiveWell
Rebranding a charity dedicated to researching and recommending the most cost-effective ways to do good.
TIMELINE-
7 Weeks
ROLE-
Designer
CONTEXT
A brand for thoughtful donors,
old and new.
To thoughtful donors, GiveWell is the resource that serves as the conscience of the charity world because it identifies opportunities for a single dollar to do the most possible good, amplifying the impact of giving.
Unlike approaches that rate charities based on overhead costs alone, GiveWell audits human outcomes, providing an evidence-backed story of a donor's measurable impact.
BRAND
BRAND
The brand needed to be approachable, human, and credible.
The frog mascot guides donors through complex data, and its form feels sturdy and trustworthy.
COLLATERAL
Touchpoints across digital, internal, and external.
