ARTIFACTS

1. LG Refresh
2. Fable Brand
3. Print
4. Set
5. Motion
6. Web
7. Photo

CREATIVE DIRECTION

Lunar Gala: Fable

The 30th Anniversary of Pittsburgh's Largest Fashion Event.

TIMELINE-

6 Months

ROLE-

Co-Creative Director

TEAM-

Michele Hratko, Melissa Qin, Sonya He, Serena Cai, Deeptika Mandha, Isabel Fleck, Joy Leung, Yuktha Vemula, Erin Hsu, Chieri Nnadozie, Maddy Chen, Erik Jiang

CONTEXT

Lunar Gala is a fashion show attended by thousands, celebrating Lunar New Year and the arts at Carnegie Mellon.

Originally a Taiwanese Student Association event, Lunar Gala has grown to the largest fashion event in Pittsburgh. I co-creative directed the 30th anniversary show, leading a team of over 60 members across print, motion, web, photo, cinematography, and set design.

LG REFRESH

THE BRIEF

Prior to 2026's theme reveal, Creative updated and expanded the general Lunar Gala brand to reflect its origins and generate hype for the 30th Anniversary show.

FABLE BRAND

THE BRIEF

We selected FABLE as the 2026 theme to explore nostalgia and the conflict between our roots and our futures.

Fables are the stories and lessons that we carry, pass down, retell, and reimagine.

Drawing from Chinese and Taiwanese tradition, the core motif is a window (漏窗) that creates glimpses into other worlds.

FABLE is a story in four parts: Follow, Wander, Trace, and Discern. The grid and colors evolve to create intrigue and set each act's tone.

PRINT

We worked with the Print team to produce posters to advertise the show, a booklet program, and various other collateral.

SET

We worked with the Set team to create a stage that extended the brand into the physical world without blocking the fashion.

MOTION

We worked with the Motion team to create visuals for social media and fashion backdrops.

WEB

We worked with the Web team to create a branded event website that celebrates the people who made Fable possible. (2026.lunargala.org)

PHOTO

We worked with the Photo team to document each line and take headshots of all LG members.

REFLECTION

Leading LG Creative has been the most fulfilling role of my college career, thanks to the extraordinary people I got to work with. Endless gratitude to my Co-CD, Michele, alongside our Heads of Print, Melissa and Sonya, Head of Web, Serena, Heads of Photo, Erin and Chieri, Heads of Stage, Joy and Yuktha, Heads of Motion, Deeptika and Isabel, and Heads of Cinematography, Maddie and Erik.